Hi There
documentary
20 minutes
Director
A documentary captures an idyllic journey of an urbanite, young rapper Key.L Liu Cong, and his interesting encounters with individuals living alternative lifestyles. Created for RED (China’s answer to Instagram) and BIE (a Chinese multimedia and subculture community), it won the Best Commercial Short Film at the HiShorts! International Short Film Festival.
“In the realm of commercial cooperative documentaries, "Hi There" stands out from the conventional methods of commercial film expression and direct promotional approaches. It takes the form of a documentary to convey the entrepreneurial mindset of young people while ingeniously incorporating the platform's business proposition. It is highly innovative.” ——HiShorts! International Short Film Festival